Distinguish your business with effective marketing, solid branding, great PR, and cost-efficient advertising! Join Natalie Kenny Marquez of Grow Marketing + Communications, LLC to revamp your marketing plan to effectively marketing your business. Walk away with tools that help give your brand a name, relatable identity, and ideas that not only keep customers happy but also drive new business!
Negativity. It's everywhere - outside and inside of us. We try to avoid it - that doesn't work. We engage in it - that doesn't work either. Learn why we are drawn to negativity and how to effectively navigate it.
Gina Johnson is a mental health therapist, life coach and owner of blueprint in Urbana. Gina is also the founder of the goodthingz brand and author of Let's Make It a Habit: Train Your Brain To Navigate Negativity.
The Business Case for Internal Communication
Organizations work hard to manage their online reputation, earn media coverage, and create the perfect ads to be placed in prime-viewing of target audiences and potential customers. Often times, however, in that process, the most important audience is overlooked; employees. In this session, public relations and corporate communications expert Stefanie Santos McLeese will share best practices for internal communications to increase productivity, reduce turnover and impact the bottom line. Prior to managing her independent public relations practice, Stefanie launched internal communications programs for the National Office of Mothers Against Drunk Driving; Nissan Motor Acceptance Corporation; and for the Mid-Continent Business Unit, the top-producing organization for Encana Oil and Gas, USA.
CEO Activism: The Risks, Rewards and Business Implications
It’s no secret: Americans are living and working in a highly politicized climate. It’s becoming increasingly difficult to ignore societal issues that impact the very people who are not only our friends, family and neighbors, but also our current and potential customers. What are CEOs to do? In June 2016, public relations powerhouse Weber Shandwick and KRC Research released research about the American public’s awareness of and attitudes toward CEOs speaking out on important societal issues. Weber Shandwick refreshed their research in 2017 to see if perspectives on CEO activism changed over the past year. Join us for this timely talk for a look this research and how the American public overall perceives CEO activism, and how it relates to your bottom line, even right here in our community.
Public speaking consistently ranks as the number one fear among people of all ages and professional industries. Have you ever experienced less than effective communication, confidence, or clarity in your message as a result of your own personal public speaking phobia? Do you have knowledge or skills that you’d like to share with others, but feel that your delivery seems to fall flat? The key to powerful public speaking begins by conquering your fears, head-on. Find out what is behind the fear, as well as powerful approaches to ease anxiety, gain inner confidence, and put your best self in the spotlight where your message can truly shine.