The Business Case for Internal Communication
Organizations work hard to manage their online reputation, earn media coverage, and create the perfect ads to be placed in prime-viewing of target audiences and potential customers. Often times, however, in that process, the most important audience is overlooked; employees. In this session, public relations and corporate communications expert Stefanie Santos McLeese will share best practices for internal communications to increase productivity, reduce turnover and impact the bottom line. Prior to managing her independent public relations practice, Stefanie launched internal communications programs for the National Office of Mothers Against Drunk Driving; Nissan Motor Acceptance Corporation; and for the Mid-Continent Business Unit, the top-producing organization for Encana Oil and Gas, USA.