The Business Case for Internal Communication
Organizations work hard to manage their online reputation, earn media coverage, and create the perfect ads to be placed in prime-viewing of target audiences and potential customers. Often times, however, in that process, the most important audience is overlooked; employees. In this session, public relations and corporate communications expert Stefanie Santos McLeese will share best practices for internal communications to increase productivity, reduce turnover and impact the bottom line. Prior to managing her independent public relations practice, Stefanie launched internal communications programs for the National Office of Mothers Against Drunk Driving; Nissan Motor Acceptance Corporation; and for the Mid-Continent Business Unit, the top-producing organization for Encana Oil and Gas, USA.
About the speaker:
Stefanie Santos McLeese is an independent public relations advisor who's been running her virtual PR firm for seven years, after spending eight years in a variety of corporate communications roles for national and global organizations. She cut her teeth in the industry by serving as the internal and executive communications manager at the National Office of Mothers Against Drunk Driving where she spearheaded the organization’s 25th anniversary celebration in Washington, D.C., served as the speechwriter and advisor to the organization’s national president, and launched a bilingual, nationwide media campaign educating Latino parents on the effects of underage drinking on the adolescent brain. Nissan North America recruited Stefanie to join their global internal communications team where she managed all strategic communication needs for the 1,000-employee campus in Irving, Texas and served as the communication advisor and speechwriter to the president and vice-president for Nissan Motor Acceptance Corporation. She also managed philanthropic giving for Nissan’s South Central Region office, and co-managed the Nissan Sentra “job one” media tour in Auguascalientas, Mexico. Stefanie went on to work as the communications advisor to the top-producing business unit for EnCana Oil and Gas, USA, her last stop in corporate before launching her independent practice.
As the owner and CEO of Santos McLeese, LLC, Stefanie works both as a freelance public relations advisor to provides strategic PR, marketing and communications support to businesses and organizations on the local, regional and national level, and also provides a full-service, PR firm experience to clients who need more robust services. She works independently with her own portfolio of clients and also as a subcontractor when larger PR firms need her expertise to help add value to their clients’ projects. Stefanie helps organizations identify and connect with their target audiences to achieve business objectives through strategic, savvy public relations and communications campaigns.
Some of the brands she’s help support include: Lodgic Everyday Community, University of Illinois - Gies College of Business, Archer Daniels Midland, Carus Corporation, NBA Hoop-It–Up, Southern Methodist University Athletics, Tim Hortons, Hyundai, The Roman Catholic Diocese of Dallas, Americans for Fair Taxation, Easter Seals, United Way of Dallas, Leon Capital Group, Carus Corporation, Kosmos Energy, Devon Energy, Holland Services, American Association of Professional Landmen and Celanese Chemical.
She holds a B.S. in Public Relations and Journalism from Tarleton State University in Stephenville, Texas and is a 2017 graduate of Leadership Illinois. She serves on several local boards, including: Central Illinois Public Relations Society of America; Executive Club of Champaign County; and Monticello Theatre Association. She volunteer coaches two Stephen’s Family YMCA basketball teams where her kids play. She and her Monticello-native husband, Zach, relocated from Texas to central Illinois in June 2015 and live in a busy home with three children all under age six.